Collaborative Commerce : a win-win for brands and their channel partners
A bumper “Great Indian Festival” & “The Big Billion Days” Sale on one side and near empty showrooms littered across the country showcases the dichotomy that’s facing Indian retail.
While the retail outlets are struggling with reducing footfalls, deep discounting and online mega sales are creating an uneven playing field. Once a convenient dumping ground of brands to meet sales targets, retailers are sitting on inventory that’s been out-priced online.
A brand’s increasing dependency on Amazon and Flipkart to drive online sales showcases their inability in building a great brand store. A re-direction to an Amazon or a Flipkart brand store is a common sight these days when one tries to engage with social media handles of brands. Millions of digital marketing dollars which could have been used to build own brand store are wasted away fueling network effects of these marketplaces.
Brands need to take note of how pure-play D2C startups are building a digital audience, driving traffic to their store and maintaining an ongoing relationship through subscriptions, exchange, rentals and loyalty programs.
Covid19 pandemic also saw merchants and small businesses experiment with e-commerce. Thousands of e-shops powered by e-commerce enablers like Shopify, Big Commerce, Magento etc. opened up sensing a dramatic shift in customer purchase patterns. A majority of these stores lack traffic and traditional businesses lack the skill sets to build online sales.
Its time brands work with their distributors and retail partners to build the foundations of their e-commerce business.
Atto Market is pioneering collaborative omni-channel commerce. We are an antithesis to the current e-commerce models which either requires companies to be dependent on marketplaces like Amazon or invest millions of dollars / spend a significant margins in matching their delivery experience.
Our innovative micro-store technology that allows enterprises to replicate their offline sales structure online and link them to a common web store. Micro-stores enable distributors and retailers to be fulfillment partners to OEM web-store and operate within the allocated geographies with a common product catalogue. Each fulfillment partner can onboard their own inventory onto the micro-store.
OEMs can monitor order fulfillment KPIs and last mile inventory and automate replenishment based on sales. Inventory assortments can be planned at last mile based on promotions and historical sales. This will not only ensure high fill rates and faster deliveries but also ensure optimal merchandising at retail and distributor level as well.
Brands, distributors and retail partners instead of spending their digital marketing budgets on multiple websites can focus on driving traffic to a common brand store.
Our technology aims to digitize the supply value chain without causing any structural disruption to the existing distribution network thereby accelerating adoption and implementation across geographies of our customers.
➡️ To know more, visit us at https://attomarket.com/
➡️ To schedule a demo, kindly DM or drop us an email at contactus@doctorsbazaar.com
