Hi Nikhil,
We have an interesting thesis on the B2B maketplace in India.
Our take is that distributors are and will continue to play a major role and technologies that seek to replace them will never be fully adopted by the established OEMs. They can at best be a channe that contributes less than 10% of the sales.
We have pioneered the development of a multi-tiered marketplace platform and a unique e-commerce technology that allows companies to participate in marketplaces and deploy e-stores through their distributors.
Would love to connect with you and take you through our platform.