Nice write up that has captured e-commerce evolution aptly.
We at Atto are trying to bring in e-commerce 3.0 to the supply chain as well through our proprietary micro-store technology.
While e-commerce 1.0 largely meant owned inventory & logistics play with each of the players having to invest heavily in creating their own ware house & delivery infrastructure to ensure custopmer delight, e-commerce 2.0 has seen more of 3PL (3rd party logicstics ) players filling up the gap between well invested incumbents and new players.
While more and more enterprises with existing sales and distribution networks look to onboard the e-commerce bus, they are looking at technology that can help them seamlessly serve offline and online customers without too much of a distruption to their offline structures.
Our technology allows enterprises to digitize their distribution partners and enable them for online order fulfillment, inventory management & payment collection.
Know more about our technology offerings at https://attomarket.com/