Offline — online channel conflicts are real and start ups need to respect exclusivity and distributor territories.
Brands which encouraged ecommerce and new gen distribution companies to meet short term sales targets are now feeling the heat.
No VC fuelled start up can sustain discounting or match the buying power of 10,000 distributors on a long term basis. Not in an industry where trade margins can be as low as 5%.
We have been seeing this trend in pharma, electronics and consumer goods as well where brands are pushing back, ensuring pricing parity and enforcing distributor boundaries.
We at Atto Innovations Pvt. Ltd. are enabling brands to sell online via their existing distributor network (B2B) and retail network (B2C) with their own branded e-store.
Our technology aims to digitize the supply value chain without causing any structural disruption to the existing distribution network thereby accelerating adoption and implementation across product categories and geographies of our customers.
To know more about our technology and understand how we can help companies be truly omni-channel, please reach out to us at sandeep@attoinnovations.com or visit www.attomarket.com
