Sustainability Conundrum for D2C commerce

https://the-ken.com/story/profit-or-sustainability-inside-amazon-indias-green-tightrope-walk/

As MedTech companies in B2C space increasingly adopt D2C ecommerce models, they need to understand that scale also needs to be supported my making organizational changes — in terms of customer support, accounting & operations , warehousing process enhancements to invoice, pick, pack and ship at a unit level and shipping and delivery management.

A market leader in glucose monitoring space described this volume jump from 300–400 bulk shipments and invoices a month (in master cartons) to over 50,000+ individual customer shipments for which payment and address had to be validated, items had to be picked and packed at a unit level, and shipping and delivery had to be coordinated and managed not to mention complaint and return management.

Companies which were used to shipping items in master cartons will now have to ensure proper unit level packaging which can withstand Indian logistics conditions. Ship In Own Container (SIOC) will become a norm and it will make more and more sense logistically and economically if unit packing can be also be designed to also function as shipping cartons. The additional packing costs can easily offset operational and shipping costs at the warehouse.

AttoMarket is pioneering Collaborative OmniChannel commerce can help companies use their existing distributor and retail network for order fulfillment.

The unique microstore technology enables OEMs to configure their web-shop as a collection of sub-stores managed by their distributors / retail partners. OEMs can configure the sub-store by allocating geography of operation, products, pricing & offers as well as regulatory workflows required in the particular location. Language and content can also be customized at a sub-store level. Distributors can configure inventory, set up drop-ship rules, link payment gateways and bank accounts to the store.

Customers are routed to the sub-store based on the delivery location and their orders are fulfilled by the local channel partner of the OEM.

This allows OEMs to offer convenience of ecommerce to B2B and B2C customers with a local touch, saving huge operational and set-up costs while getting a huge ROI on digital marketing.

To know more about our solutions visit https://lnkd.in/gWXz3duQ